In today’s online world, and especially for any business that is completely online, your package is the only direct contact that your customer will have with you. However, most businesses don’t utilize this interaction to its maximum potential. Not only do businesses miss out on a chance to leave an impression on their customers but, by not using custom packaging for their deliveries, a business misses out on one of the most under-utilized marketing opportunities.
Besides marketing, it can also be important to properly package a box for your customers. Getting your package safely to your customer is of the utmost priority for businesses. Different types of packaging materials can be used to suit almost any shipping need.
Bubble mailers are the cheapest and safest way to mail small packages. They are the best choice for small media and jewelry.
If the item is more than one inch thick, a bubble mailer will not be a good option. The next best thing is a fold-up-mailer. They are great for larger media and other thin rectangular items.
2. Standard Boxes
The standard box comes in a multitude of sizes and shapes so they can accommodate almost anything that is too large for a fold-up-mailer. There are also multi-depth boxes; boxes that have multiple foldable layers.
3. Oversize boxes
These are an excellent option for oversized or heavy items. Oversize boxes are more expensive but they are reinforced with extra cardboard to ensure the safety of your and your customers’ items.
Choosing the right packaging supplies and materials is also important. They ensure that the items inside the package will not move around too much during transit and they will absorb any shock that the package sustains during its delivery.
4. Packing peanuts & Bubble wrap
Packing peanuts are cost-effective and they will fit any package due to their small nature. They can be an excellent tool to fill-in any small, extra space in a shipping container. The downside to packing peanuts is that they are non-biodegradable, which can be a problem if your customers are environmentally conscious, and they can also be quite messy.
Bubble wrap can be as cost-effective as packing peanuts and it is an excellent packaging material for rectangular items. The downside of bubble wrap is that it won’t fill in those awkward left-over spaces in a package.
Styrofoam is an excellent option for heavier objects; especially objects that will crush packing peanuts and bubble wrap. There are two types of foam, styrofoam and polyethylene. Polyethylene is an excellent option when more cushioning is required for the more delicate items. The major downside of foam packing materials is that they tend to be more expensive than the other two options.
6. Custom Shipping Box
A custom, printed shipping box can be an excellent choice for your business. However, it might not be an excellent choice for all business. Custom shipping boxes work best for a business that wants to create a certain image around their brand. A custom shipping box will allow such a business to create a more upscale experience for its customers and, as a result, create a more upscale image of their brand.
A custom packaging box is also a great way for a business to stand out among its competitors. However, it is important to keep in mind that utilizing custom packaging boxes might not be a cost-effective option for small companies that have to use a wide variety of box sizes to ship their products.
Businesses frequently end up not utilizing custom boxes because they think that it is too pricey or creates too much hassle. However, the cost-to-benefit ration for custom boxes is actually quite good when you consider the fact that companies generally spend significantly larger sums when trying to create brand loyalty, a more upscale image, and on marketing. Custom shipping boxes accomplish all three of these goals and, as a result, are quite cost-efficient.