When it comes to shopping online, the millennial generation is gaining steam. Young adults born approximately between 1982 and 2000, are currently responsible for at least a third of online spending. We often think of millennials as kids, but they are growing up and many have started families.
Businesses need to take note of this demographic as they are now the largest group in the Canadian workplace. They not only have a lot of purchasing power themselves, but they are also influencers with their parents and their children. If you are shipping products to consumers, you need to keep millennials in mind. Since they are spending money a little differently than their parents, this may mean changing some things.
Here are several aspects you may want to consider in your product packaging and the necessary packaging supplies within the shipping process:
1. Creating an Experience
These young adults appreciate products that evoke meaningful experiences and help them to create memories. With many joining the minimalist movement, they are not interested in simply collecting “stuff”.
Millennials are often involved with specific causes and hold social justice in high regard. They want to make purchases that say something about their values and beliefs and tend to stay away from the big brands. Your branding is important, and your packaging design should show who you are so the consumer can make a personal connection with you.
3. New & Exciting
Millennials like packaging that stands out from the competition. They are looking for innovation and pay a lot of attention to images, colour and design, when looking at new brands.
4. Digitally Connected
Millennials usually look to the internet to find out how others feel about a product and to compare prices before purchasing, and they love sharing their own experiences too. Since they often do their shopping from phones and tablets. e-commerce options need to be designed for mobile use. On your product packaging, be sure to include hashtags and other ways to connect online.
Millennials like to make individualized purchases. Whenever possible, allow them to make choices and add a personal touch. From engraving on jewelry to selecting packaging colour to picking the packing material, they will appreciate being able to tailor your product to their personality and individual needs.
6. Environmentally Responsible
These young adults are more apt to be concerned about environmental and human rights issues than previous generations. They expect companies to be socially responsible and seek out eco-friendly products and packaging.
7. Instant Gratification
Generally, millennials look for free shipping options, but faster shipping is important too, and they are willing to pay a little extra to get it. And if your distribution budget allows, they want free returns too.
8. Appreciate Extra Value
There are many ways to keep this group coming back. If you can provide discount coupons, contest entries, free samples from similar product lines, or something unique packaged in with their order, it will go a long way. If they are pleasantly surprised during the un-boxing of your product, you can be sure they will share the experience on social media.
This generation wants to feel connected and validated. Providing real-time tracking options will help keep them happy while waiting for their purchase to arrive.
Product shipping is important to millennial shoppers and you want to get it right, the first time. Bad news travels fast and these savvy shoppers will definitely share their experiences. Keep these suggestions in mind to make your millennial customers happy and keep them coming back.